Lola Monsen

3591 Honeycutt Road

Salt Lake City, Utah 84106

801-­‐484-­‐5242

lolamonsen@yahoo.com

A creative and self-­‐motivated individual with over eight years experience in marketing and project management.

Experience in all aspects of marketing and event management from site research, contract negotiations, logistics. A

detail oriented multi – tasking individual with budget management experience.

I am a graphic artist by trade, proficient

in Adobe Design Suite along with experience in branding marketing, budgeting, booking talent and venues. Knowledge

of corporate business practices, travel coordination, print material, media coordination, project tracking and the all

mighty approval process.

• Strong analytical and problem solving skills with a focus on workable solutions.

• Tech Savvy. Microsoft Office Suite, Html, Adobe Design Suite, Flash

• Drive visual creativity and ability to reach objectives within a team.

• Energetic, organized and self-­‐motivated individual who is able to comprehend and manage multiple details

while focusing on the overall picture.

• Creative and strong customer service skills with the ability to produce and succeed.

• Extensive travel experience -­‐ domestic and international.

Key Account Management

Branding Conception and Roll Out

Customer Needs Assessment

Campaign Management

Supplier Relations

Site Selection and Assessment

Affiliate Manager – Printing Industries of Utah Association

Budget Management

Team Development

Profit & Loss Accountability

Contract Negotiations

Presentation and Proposal Writing

.

August 2011 – Present

Printing Industries of Utah Association

Manager of marketing and events including educational seminars, industry events and board meetings along with liason

to National Affiliates of Industry. Marketing collateral creation and distribution, creation of sales materials. Calendar

scheduling and coordination, member relations along with customer support with industry regulations and trends.

Event and Tradeshow Manager – Contractor

2 years

2010-­‐ 2012

Project manager of multiple day 1500 user conference ensuring proper event logistics; budget management and marketing and

branding cohesivenes, venue coordination, production management, audio, video and lighting logistics, stage design and production,

staffing and technical direction, Liaison for corporate sponsors and vendors. Comprehensive design direction while maintaining

corporate branding statement.

Clients: ExactTarget direct Marketing Corporation and Tata North America Consulting Services

Account Manager /Event and Tradeshow Management

4 years

2006 -­‐ 2010

HB Stubbs Companies -­Worked

with Fortune 500 Clients as Point of contact for tradeshows and user conference programs

• Conducted site inspections with recommendations for user conferences, client events and product development meetings.

• Managed housing blocks and rooming lists and contract negotiations

• Conducted pre and post meetings with internal written correspondence

• Managed all logistics pre meeting, during and post meetings to ensure time lines are met.

• Budget Management, invoicing, and payment of vendors.

• Onsite supervision of set up, vendor labor, and dismantle

• Event production; liaison between the client contact and internal personnel including marketing strategies, graphics

creation, pre production presentations.

• Management and coordination of design, pre-­‐show and post-­‐show logistics, event production; preparation and

management of event budgets, invoicing and client reports.

• Inventory and graphics management via on-­‐line technology: exhibit express.

• Management of onsite trade show services logistics including: installation & dismantle labor and third party

show site.

• Responsible for follow up, confirmation of orders, internal order processing for payment.

• On-­‐site supervision for installation of exhibit programs and events.

• Management of tradeshows both domestic and international.

• Initiation of projects; ensured accuracy of work orders to support the scope of client contracts or quotes.

• RFP proposal and response creation

• Marketing Collateral fulfillment.

Catering Sales & Event Manager, Sunstone Hotels

S years 2001-­‐2005

Marriott University /Hilton Hotels

• Finalized Catering and Group sales programs while maximizing banquet space to meet and exceed overall sales goals.

• Oversee the Conference and tradeshow meeting space along with vendor negotiations

• Solicited and negotiated new and repeat business.

• Facilitator and liaison between meeting planners, hotel department and outside vendors in executing functions.

• Increased departmental revenue of 622% in first year of employment; exceeded sales goal by 66% first trimester of 2005.

Marketing and Event Manger,

2 years

Intrawest Resort Development Corporation

• Marketing and Event Manager for the Resort’s Development Group-­‐Intrawest Vancouver Corporation.

• Achieved team sales revenues of $14 million prior to breaking ground through marketing strategies and pre construction

trade show and events.

• Responsible for budget management, design and development of client database for marketing materials, web site design

and maintenance, newsletters, creative brainstorm groups and other marketing projects and strategies.

Executive Assistant to Director of Sales & Marketing

Salt Lake Hilton/Kahler Hotels

Marketing Coordinator and Office Manager

• Reviewed group sales contracts for maximization of revenue for sleeping rooms and meeting space.

• Maintenance of group room control, forecasting, sales and marketing budget, and client database.

5 years

• Development of marketing initiatives and strategies for the western division hotels, including print, radio, television and

public relations.

Communications and Graphic Arts

University of Utah

Utah State University

1998

Salt Lake Community College

Multi Media and Graphic Design

Associate Degree 2013

Commercial Arts Program

Certificate Curriculum